Summer Outdoor Retailer Expo and World Premiere of E X P L O R E Project: Catalina Island
It was an event filled Outdoor Retailer Expo, Summer Edition for Tahoe SUP! The fun kicked off on Wednesday at the Outdoor Demo Day on Lake Jordanelle in Park City Utah, where our sales team and race team members were kept busy all day with the remarkable turnout and the overwhelming interest in our lineup of boards.
The occasion was also a great opportunity for the public to standup paddle while trying out the new Water Lens from Revo Sunglasses and the Revo staff was on hand to educate and outfit everyone for the full experience. The Tahoe SUP and Revo brands have recently partnered to present the Tahoe SUP E X P L O R E Project and the excitement on the beach was palpable!
Revo Ambassador and world renowned outdoors man, Jimmy Chin was on hand and got his first SUP lesson from Tahoe Race team captain, Ronnie Ayres. “Conditions were a little choppy and most people were staying out about 10 minutes”, said Ronnie. “But considering the type of elements that Jimmy has sought out I don’t think he noticed the wind and paddled around for like an hour!”
The Outdoor Retailer Expo opened the next day in Salt Lake City and it was very clear that the SUP industry was grabbing alot of the attention. The Tahoe SUP gang was busy on Thurs and Fri handing out flyers and T-shirts announcing the World Premiere of the Tahoe SUP E X P L O R E Project: Catalina Island episode. On Friday night with a packed house at Pierpont Place in SLC, the world got its first glimpse of the E X P L O R E Project.
If he crowd wasn’t buzzing enough from the Premiere, Revo and Tahoe SUP whipped them into a frenzy with an unreal raffle of a dozen pairs of Revo Sunglasses, a full carbon QuickBlade Standup Paddle and the grand prize, a Tahoe SUP 2012 Rubicon. Karen Wilson of Bellevue, WA went home with the Rubicon and the look on her face was absolutely priceless!
The Tahoe team was back at the EXPO the next morning, fully charged from the feedback and energy of the Premiere. Southern California Sales Rep, Chris Dunham spoke for everyone when he summarized, “Having this group of Sales Reps and Racers together for this event along with the partners, Ernie, Doug and Nate has been a real inspiration. The quality of our products and people were all here on display and the future of this company is very exciting.”
Pete, Nate, Charnae and Ernie at the Premiere. Stella, just underfoot.