Privacy Policy

The information we collect depends on how you use our website.

Information You Provide

We may collect information you provide when you:

• Purchase a product
• Create or use a customer account
• Submit a contact or inquiry form
• Sign up for email marketing
• Request customer service
• Participate in a promotion, survey, or other website feature

This information may include:

• Your name
• Email address
• Telephone number
• Billing and shipping addresses
• Order details and purchase history
• Account login information
• Marketing preferences
• Messages, questions, reviews, or other information you submit

Payment Information

When you place an order, your payment information is processed by the payment provider available through our WooCommerce checkout.

Tahoe SUP generally does not directly store your complete credit card number or card security code. Payment providers may collect and process your payment information according to their own privacy policies and security practices.

Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

• Internet Protocol address
• Browser and device type
• Operating system
• Pages viewed
• Referring website
• Approximate location based on your IP address
• Dates and times of website activity
• Shopping cart and checkout activity
• Cookie identifiers and similar technical information

We may collect this information through WordPress, WooCommerce, cookies, analytics services, security tools, and other website technologies.

We may use personal information to:

• Process, fulfill, and deliver orders
• Process payments and refunds
• Provide customer service
• Respond to questions and inquiries
• Create and manage customer accounts
• Send order confirmations and service-related communications
• Send marketing emails when you have signed up to receive them
• Maintain shopping cart and checkout functions
• Improve our website, products, and customer experience
• Measure website traffic and performance
• Prevent fraud, misuse, and security threats
• Maintain business and transaction records
• Comply with legal, tax, accounting, and regulatory obligations
• Protect the rights, property, and safety of Tahoe SUP, our customers, and others

Our website uses cookies and similar technologies. Cookies are small files stored on your browser or device that help the website function and provide information about how visitors use it.

We may use the following types of cookies:

Essential Cookies

These cookies support basic website features such as shopping carts, checkout, account access, website security, and order processing.

Preference Cookies

These cookies may remember choices such as your account preferences, location, or items placed in your cart.

Analytics Cookies

These cookies help us understand website traffic, page performance, visitor activity, and how customers use our website.

Marketing Cookies

We may use marketing or advertising cookies if we add advertising, remarketing, or social media tools to the website. Where required, these cookies will be subject to appropriate notice, consent, or opt-out controls.

You may be able to control cookies through our cookie preference tool or your browser settings. Blocking certain cookies may prevent parts of the website from working correctly.

Where required by applicable law, we will recognize supported browser-based opt-out preference signals, such as Global Privacy Control.

You may choose to receive news, product announcements, promotions, and other marketing messages from Tahoe SUP.

You may unsubscribe at any time by selecting the unsubscribe link included in a marketing email. You may also contact us directly to update your marketing preferences.

Unsubscribing from marketing messages will not prevent us from sending transactional or service-related messages, such as order confirmations, shipping notices, account notices, or responses to your inquiries.

We may share information with trusted companies that help us operate our business, including:

• Website hosting and technical service providers
• WordPress and WooCommerce-related service providers
• Payment processors
• Shipping and delivery providers
• Email marketing platforms
• Analytics providers
• Fraud prevention and website security providers
• Customer support and business administration providers
• Accountants, attorneys, insurers, and professional advisors

These parties receive information only as reasonably necessary to perform services for us or as otherwise permitted by law.

We may also disclose information:

• When required by law, court order, subpoena, or government request
• To investigate fraud, security incidents, or illegal activity
• To protect our legal rights or the safety of others
• In connection with a merger, financing, sale, restructuring, or transfer of all or part of our business
• With your direction or consent

Tahoe SUP does not sell personal information in exchange for money.

Some analytics, advertising, or third-party website technologies may be considered a “sale” or “sharing” of personal information under certain state privacy laws, depending on how those technologies are configured and used.

Where applicable, Tahoe SUP will provide the required method to opt out of the sale or sharing of personal information. This may include a “Your Privacy Choices” or “Do Not Sell or Share My Personal Information” link and recognition of supported browser preference signals.

Tahoe SUP does not knowingly sell or share the personal information of individuals under 16 years of age.

We retain personal information for only as long as reasonably necessary for the purposes described in this policy, including:

• Completing and documenting transactions
• Providing customer service
• Managing warranties, returns, refunds, or disputes
• Maintaining tax, accounting, and business records
• Preventing fraud and protecting website security
• Meeting legal and regulatory obligations
• Enforcing our agreements

Retention periods may vary depending on the type of information, the nature of our relationship with you, and applicable legal requirements.

When information is no longer reasonably needed, we may delete, anonymize, or securely dispose of it.

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, online transaction, electronic transmission, or storage system can be guaranteed to be completely secure. You are responsible for maintaining the confidentiality of your account password and notifying us if you believe your account has been accessed without authorization.

Depending on where you live and the laws that apply, you may have the right to:

• Request access to the personal information we maintain about you
• Request information about how we collect, use, or disclose your information
• Request correction of inaccurate personal information
• Request deletion of certain personal information
• Obtain a portable copy of certain information
• Opt out of certain sales, sharing, targeted advertising, or profiling
• Limit certain uses of sensitive personal information
• Withdraw consent where processing is based on consent
• Appeal a decision regarding a privacy request
• Receive equal service and pricing without unlawful discrimination for exercising your rights

These rights may be subject to exceptions and verification requirements.

To submit a privacy request, contact us using the information in the Contact Us section below. Please include enough information for us to understand and respond to your request. We may ask you to verify your identity before completing the request.

You may also use an authorized agent to submit a request where permitted by law. We may require proof that the agent is authorized to act on your behalf.

California residents may have additional rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act, where those laws apply to Tahoe SUP.

These rights may include the right to:

• Know what categories and specific pieces of personal information are collected
• Know the sources, purposes, and categories of recipients associated with that information
• Request correction or deletion
• Opt out of the sale or sharing of personal information
• Limit certain uses and disclosures of sensitive personal information
• Not receive discriminatory treatment for exercising privacy rights

We will not unlawfully discriminate against you for submitting a privacy request.

Our website and products are intended for a general audience and are not directed to children under 13.

We do not knowingly collect personal information online from children under 13. If we learn that we have collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete it.

A parent or legal guardian who believes a child has provided personal information to us may contact us using the information below.

Our website may contain links to websites, social media platforms, payment providers, or other services operated by third parties.

Tahoe SUP does not control the privacy or security practices of these third parties. We encourage you to review their privacy policies before providing them with personal information.

Tahoe SUP operates from the United States. If you visit our website from another country, your information may be transferred to and processed in the United States, where privacy laws may differ from those in your location.

Where required, we will handle personal information in accordance with applicable privacy laws.

We may update this Privacy Policy periodically to reflect changes to our website, services, technology, or legal obligations.

When we make changes, we will post the revised policy on this page and update the effective date shown at the top. Your continued use of the website after an updated policy is posted means the updated policy will apply to your future use of the website.